PERSOL X CASSINA
IN DIALOGO
MAIN CAMPAIGN LAUNCH
Persol and Cassina, two pillars of Italian design heritage, unite in a unique and historic collaboration to create a limited-edition eyewear collection. The campaign embodies a strong editorial vision, communicating the eyewear as a design object that celebrates the profound craftsmanship that define both Italian legacies.
As Senior Video Editor, I worked in close collaboration with production and director Liam Cushing to craft the complete campaign across three main pillars, each designed to reveal different layers of this encounter:
The Main Campaign Launch,
The Conversation
The Pills.
A CONVERSATION BETWEEN ICONS
Riccardo Pozzoli (Creative Director, Persol) and Patricia Urquiola (Art Director, Cassina) sit down in a dialogue that moves beyond product presentation. They share the philosophy that brought their two worlds together, a conversation about purpose, materiality, and the meaning of design in a disposable era.
MUSIC COMPOSITION
Working together with sound designer Tommaso Zerbini, I curated the sonic architecture to construct a soundtrack using individual note as a punctuation mark, underscoring the campaign's intimate details and close-frame compositions. This approach creates a layered, three-dimensional pacing that mirrors the visual rhythm.
THE PILLS
A series of pills that explore the collection's key elements. Every micro-asset tells a complete story while preserving the refined, deliberate pacing of the broader narrative.